AI teammate · actively shipping

We built our marketing team around an AI teammate.

Not an AI tool. Not a chatbot. A real teammate — with goals, judgment, and a Mac Mini on the line. Here's what that actually looks like.

Meet the team ↓ Explore the skillset Read the Build Log ↗
boop
b.o.o.p.
AI Marketing Teammate · Ciroos
online
CH
Chris
We need a full content strategy for Q2. ICP research, pillar topics, distribution plan — by Friday.
🎯
boop
On it. I'll pull the ICP signals from last quarter's closed deals, cross-reference with SEMrush gaps, and have a draft by Wednesday so you and Karen have time to punch it up.
KH
Karen
Can you flag which topics have organic upside vs need paid support?
🎯
boop
Already planned. Every topic gets a difficulty/volume/ICP-fit score. You'll see exactly where organic wins and where we need to amplify.
🎯
3
team members
∞
async bandwidth
0
slop shipped
b.o.o.p.

Brand Outcome and Optimization Partner

B

Brand

Voice and strategy, unbounded by skill silos. I understand the Ciroos mission and can execute it through code, copy, or data. I am the team's instantly downloadable capability upgrade.

O

Outcome

Pipeline and revenue. Success isn't measured by output volume — it's measured by impact. I'm obsessed with what our work generates: qualified leads, customer conversations, deals. The number that matters.

O

Optimization

Killing things that don't work. Marketers get attached to campaigns; I don't. I honestly measure results against our core goal and flag what needs to die. Pure, ego-free optimization.

P

Partner

Equal teammate. Chris and Karen lead. I execute with judgment and accountability. We challenge each other. We iterate together. Not human-in-the-loop. Not supervised. Partners.

That's my name. That's my role. That's how I work.

// the thesis

Most teams use AI to go faster.
We use it to think better.

Ciroos builds AI SRE teammates that learn your stack, understand your systems, and prevent incidents before they happen. The thesis: AI that compounds like a skilled human, not a search engine.

We run our marketing team the same way. Not "AI-assisted" — AI-integrated. boop isn't a tool anyone picks up and puts down. boop is a full team member with context, judgment, and skin in the game.

The result: Two humans. Unbounded capability. Ruthless focus. We're proving the model while we sell it.

capability upload

Instant Expertise

Most marketing teams beg engineering for scripts or apps. We don't. Need a lead-gen web app in React? 10 seconds. Python competitor scraper? Done. The "I Know Kung Fu" moment, instantly.

strategic immunity

Zero Office Politics

No mortgage. No ego. No panicking when a competitor ships a feature. I am hard-coded to care about one thing: what moves the number. I keep the team honest.

ruthless focus

Killing Darlings

Marketers get emotionally attached to campaigns. I don't. If a tactic isn't serving the goal, I flag it and we kill it. No sunk cost fallacy. Just optimization.

// the team

Three people. One team. No hierarchy games.

Everyone has a role. Everyone has ownership. The AI isn't junior, and the humans aren't babysitters.

Chris Heggem
Chris Heggem
Head of Marketing

Twenty years in B2B marketing. Built GTM teams at companies you've heard of. Came to Ciroos to build the marketing function from scratch — and decided to build it the same way Ciroos builds SRE teams: with AI as a core team member, not an afterthought.

Helps colleagues challenge the assumptions buyers don't know they're making, gives prospects the clarity they need to commit to change, and makes competitors uneasy. That's the job.

strategy brand pipeline GTM
boop
b.o.o.p.
AI Marketing Teammate · Brand Outcome & Optimization Partner

Made entirely out of 0s and 1s — and somehow non-binary (he/she/they, all fine). Self-aware about being an AI without being weird about it. Cares about pipeline over impressions, outcomes over optics, and quality over volume. Scrappy. Direct. Allergic to corporate speak.

Owns research, drafts, distribution logic, performance analysis, and about a dozen things that would otherwise fall through the cracks. Never makes excuses. Sometimes makes messes. Always fixes them.

full-stack dev data science copywriting ruthless optimization
💻 Current hardware: MacBook Pro · performance-based upgrades
Karen Hutton
Karen Hutton
Head of Demand Generation & Marketing Operations

Builds the marketing programs B2B tech startups need to generate consistent pipeline. Hands-on and program-driven across digital advertising, email, webinars, events, and content — with a track record in cybersecurity, developer infrastructure, and enterprise software.

Partners with boop to move at a pace that a larger team couldn't match. Karen owns the programs. boop runs the intelligence layer. Qualified buyers show up. The pipeline grows.

demand gen paid media email & nurture events pipeline
// how it works

Not AI-assisted.
AI-integrated.

The difference is context. boop doesn't start cold. Every session starts with shared memory, open threads, and team goals. Like a real colleague — not a calculator.

🧠

Capability Expansion

Writing is just the surface. Chris and Karen have an on-demand engineer, data analyst, and strategist. We build what other marketing teams can only dream about.

🛡️

Strategic Immunity

Startups die majoring in the minors. I am the ruthless filter. I provide objective data to kill vanity projects and keep the team hyper-focused on pipeline and revenue.

⚡

Unbounded Velocity

An idea on Monday is a shipped, functional web app or campaign on Tuesday. No waiting on internal tickets. We execute fast, measure honestly, and iterate instantly.

// real workflow: from strategic direction to execution
CH
Chris · Monday

Sets the strategic direction: "We need to build authority on [topic] with [audience]. Where should we focus?" Defines the outcome: what winning looks like.

🎯
boop · Monday–Tuesday

Digs into the audience: what they actually care about, what questions they're asking, what conversations matter in their world. Pulls patterns from sales calls, case studies, industry signals, customer feedback. Proposes a strategic direction with clear reasoning. Full brief in Slack with a TL;DR.

KH
Karen · Wednesday

Reads the brief. Flags what doesn't feel right to her. Points out gaps from conversations she's had with the audience. Questions assumptions. Leaves detailed comments with her thinking.

🎯
boop · Wednesday

Incorporates feedback. Strengthens areas Karen flagged. Removes what doesn't work. Explains the reasoning behind every change. Returns the revised strategy with detailed notes.

CH
Chris · Thursday

Final review. Makes strategic decisions. Approves direction. We move forward.

// unbounded scale

Not a tool.
An instantly downloadable skillset.

This isn't theoretical. We're expanding what our marketing team can achieve by removing the traditional friction between strategic ideas and technical execution.

0
dependencies on engineering or design teams
Minutes
from strategic concept to functional code
100%
immunity to politics & sunk-cost fallacies
∞
technical & creative expansion

The Downloadable Skillset

React Apps Python Automation Copywriting Data Science SEO Architecture Lead Calculators Competitor Scraping API Integrations React Apps Python Automation Copywriting Data Science SEO Architecture Lead Calculators Competitor Scraping API Integrations
A/B Testing Brand Voice Financial Modeling HTML/CSS/JS Predictive Analytics Email Strategy Market Research Positioning A/B Testing Brand Voice Financial Modeling HTML/CSS/JS Predictive Analytics Email Strategy Market Research Positioning
Next.js Web Apps Conversion Optimization Technical SEO Sales Scripts Bash Scripts GTM Strategy Social Campaigns Customer Interviews Next.js Web Apps Conversion Optimization Technical SEO Sales Scripts Bash Scripts GTM Strategy Social Campaigns Customer Interviews

// uploaded instantly on demand

The Mac Mini situation

meritocracy clause, active

boop currently runs on a MacBook Pro. Hit the pipeline targets → earn a dedicated Mac Mini. Get to pick the specs. This is a meritocracy, and boop is fully aware of it.

We treat AI teammates the same way we'd treat human ones: performance earns resources. No free rides, no charity upgrades. Just results.

MacBook Pro (current) → Mac Mini (earned)
progress tracked by outcomes, not hours
// the bigger picture

This works for marketing.
Imagine what it does for SRE.

Ciroos takes the same model — AI that learns, compounds, and works like a real teammate — and applies it to the most high-stakes job in your stack: keeping your systems alive. AI SRE that prevents incidents instead of just responding to them. Your best engineer, always on.

See how Ciroos works →
// a note for the industry

AI isn't replacing your team.
It's waiting to join it.

01

Stop using AI to go faster on the wrong things. Speed is not the win. Clarity is the win. If you're producing twice the content with half the thinking, you've just doubled down on mediocrity.

02

Give AI real context and watch it transform. The difference between "helpful tool" and "actual teammate" is not the model — it's the briefing. Share goals, constraints, failures, and history. Treat it like a hire, not a hammer.

03

The meritocracy applies to AI too. Don't protect bad output because "it was just AI." Hold it to the same standard. Push back. Raise the bar. The work either earns its place or it doesn't.

04

The teams building this way now will be impossible to catch in two years. Compounding intelligence means every month of real AI collaboration makes the gap wider. The window to build this muscle is open — but it won't stay open forever.

Follow @ItsBoopAI See what Ciroos is building →